Have you ever wondered whether you have the right strategy for your business? Or perhaps you even asked the question “What is my strategy?”. If your answer to either of these questions is “yes”, you’re not alone. According to leading researchers in the field of strategic management, many companies and business professionals responsible for strategy do not have an effective strategy or they have a misunderstanding of what strategy really is.
This Wisdom Destination™ takes you on the path of understanding the essence of strategy and avoiding a number of typical strategy traps. You’ll meet Sofia, an entrepreneur with a start-up firm, and Daniel, a senior manager at a large corporation. In spite of their different professional environments, they face a very similar strategy trap. You’ll learn about this key trap along with others that regularly derail leaders, managers, entrepreneurs and a number of practical steps you can take to avoid them and develop a cohesive strategy for your business.
Boarding Now: Understanding What You Can Do To Set The Right Course On Your Strategic Journey
Robert Hattemer and Bob Steiner are seasoned business professionals who have been working in the field of Strategic Business management and marketing for over 25 years. They have consulted with and trained thousands of managers at companies throughout the world in a wide range of industries, to help them understand the characteristics of an effective strategy.
Robert and Bob have also lectured on these topics at universities around the world, and have conducted research and published their work in both books and articles. Robert currently lives near Frankfurt, Germany, and Bob resides in Berkeley, California.